Vision & Mission

Our Vision – We make it easy to have a private paradise in your backyard.

Our Mission – Swimming Pool Services is Wisconsin’s only one stop shop for personal resorts.  Our
award-winning team provides service and support including design, construction, renovation, and finish
landscaping for pools and spas.  The Swimming Pool Services team is dedicated to customer satisfaction
the first time, every time!

Core Values

  • Customer Satisfaction & Communication – We have a responsibility to keep our commitments
    and communicate any broken commitments as soon as possible.  “Overall a very good company
    to do business with. Great communication. Any issues that did come up (which were few) were
    dealt with immediately.” – Ray B.


  • Team Work – We focus on cooperation and ask for help when needed and assist others who ask
    for help.

    Team effort for a hot tub delivery via crane


  • Integrity – We always speak the truth, and are truly responsible for our actions and outcomes.
    “This was the 4th hot tub I have bought from Swimming Pool Services. They always stand
    behind their products. I have never had any issues with them in 20 years.” – Tom S.


  • Balance – Remembering a balanced approach to life is important to succeed at work while
    having quality time with friends and family.

    Pheasant hunting

  • Excellence – We always deliver products and services of exceptional quality and make ownership of our products more enjoyable.  Over the years, SPS has won over 100 awards for design, workmanship and service.


  • Fun – We view life as a journey to be enjoyed and appreciated.  We work hard and play hard.

    Team outings – racing, bowling, putt putt and laser tag